Course Content
Introduction
This program is designed to involve agents from day one and is written with Newton's law as its basis - a body put in motion continues to stay in motion. With our Productivity Coaching Program, our agents can get off the long, grey road of mediocrity and onto an organised super highway of success. This is a plan to position our agents for success by rewarding only the proper activities. It is also based on the idea that knowledge is power. Taking an active role in the Productivity Coaching Program gives the agent pride in knowing what to do and what to say. It does not ask them to run a marathon - just one block at a time. It is fast-paced and builds a great foundation of skills. In this program, the agent has obligations and expectations. Therefore, you are both required to sign a commitment to the plan. It is the natural progression of success psychology: no one will just be hanging around the office; everyone will be expected to work and become successful. Your Productivity Coach will empower you to self-manage to increase your business through habits and compounding your effectiveness. The plan starts by building habits and cementing them in place through accountability. Let us get you on the road to success by joining the program!
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Where do I start?
Step 1 – Database = Databank
Step 2 – Business is a Contact Sport
Step 3 – Capture your Database – Have Mets
Step 4 – Identify your Farming Area
Step 5 – Be Accountable
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Keller Williams Productivity Coaching Program

junk out. We are in the business of Lead Generation. You need to build your own database and grow this daily.

IDENTIFY YOUR DATABASE

“To operate your database model, you first need to realize that you will be generating leads from two groups of people: (1) people you have met and (2) a targeted group of people whom you haven’t met. We refer to these groups in our lead-generation database strategy as Met and Haven’t Met.” (MREA Pg. 143 – Within your farming area)

“The Met Group are those individuals who know you, because you have met them either in person or by phone. Your goal is to launch a tighter, more directed marketing campaign to this group, in the hope of building a strong relationship and generating more business per person than from the Target Group.” (MREA Pg. 139). 

ACTION: Start with your phone, go through all your contacts, and identify who the people are that you would classify as Have Met’s and would call to ask for a referral. This is the 1st step in building your database.

 

“You simply need to pick the results you want and match the effort those results require” – Gary Keller

“Live at the top of the funnel!” – Gary Keller

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