Course Content
Introduction
This program is designed to involve agents from day one and is written with Newton's law as its basis - a body put in motion continues to stay in motion. With our Productivity Coaching Program, our agents can get off the long, grey road of mediocrity and onto an organised super highway of success. This is a plan to position our agents for success by rewarding only the proper activities. It is also based on the idea that knowledge is power. Taking an active role in the Productivity Coaching Program gives the agent pride in knowing what to do and what to say. It does not ask them to run a marathon - just one block at a time. It is fast-paced and builds a great foundation of skills. In this program, the agent has obligations and expectations. Therefore, you are both required to sign a commitment to the plan. It is the natural progression of success psychology: no one will just be hanging around the office; everyone will be expected to work and become successful. Your Productivity Coach will empower you to self-manage to increase your business through habits and compounding your effectiveness. The plan starts by building habits and cementing them in place through accountability. Let us get you on the road to success by joining the program!
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Where do I start?
Step 1 – Database = Databank
Step 2 – Business is a Contact Sport
Step 3 – Capture your Database – Have Mets
Step 4 – Identify your Farming Area
Step 5 – Be Accountable
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Keller Williams Productivity Coaching Program

Your Farming Area is the primary area (suburb) you will focus your Lead Generation on, which will be converted into listings. Here you will call your Have not Met’s. The ideal is for your farming area to not be too far from where you live so that it is easy for you to go see clients. Consult with your productivity coach to help you identify your farming area.

The role of your Productivity coach is to lead you, assist you, and to hold you accountable for your mutually agreed upon goals, to guide you through the many facets of a real estate transaction, and to coach you in developing the skills you need to be successful.

When you have an OTP (Offer to purchase) your productivity coach needs to be present whenever you negotiate a transaction with a buyer or seller for as long as you are an Intern Estate Agent without an NQF4 qualification. 

Should your productivity coach not be available, consult your MCA to assign a Full Status Estate Agent to assist you.

ACTION: Schedule a consultation & appoint your Productivity Coach, as per the 10 Week Plan (Week 3).

Once you have determined your Farming Area you can start looking up telephone numbers in this area and then use scripts to start contacting sellers in the area, who will then be added to your database.

Circle prospecting entails making calls to people within a specific geographic area and asking them for business. It is one of the easiest methods of prospecting today. Circle prospecting offers a unique niche market that you might not reach otherwise. The goal of circle prospecting is to grow your database and set up appointments that you may later turn into listings. Refer to the script manual on Google Drive.ACTION: Look up client contact numbers in your farming area by making use of Lightstone and the Virtual agent. Please ensure you attend the admin system setup that will help familiarise you with these programs.

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